EcoTrends

Let’s start with a scenario that plays out in boardrooms and marketing departments with remarkable regularity across the modern corporate landscape. A major consumer goods company — one whose products include a range of items that public health experts would classify as contributing to obesity, […]

Anurag Dobhal Biography Anurag Dobhal was born on September 18, 1998, in Bhaniyawala near Dehradun in the state of Uttarakhand, India. He grew up in a middle-class Brahmin family where education and family values were strongly emphasised. From a young age he faced serious health […]

Here’s something that should make all of us a little uncomfortable. For the better part of three decades, environmental organizations, public health agencies, and social marketing practitioners have been designing and deploying campaigns to change individual behavior around climate and environmental issues. Recycle more. Drive […]

Let’s open with a scenario that many public health professionals have lived through in some form. A team of skilled, well-intentioned social marketers designs a campaign around s3xual health — let’s say it targets reducing rates of sexually transmitted infections in a deeply religious, socially […]

A social marketing campaign launches with genuine promise — thoughtfully designed, community-informed, behaviorally sophisticated, and early results are encouraging. Attitudes are shifting. People are engaging. There are real signals that something meaningful is happening. And then, somewhere between the twelve-month and twenty-four-month mark, the funding […]

Imagine trying to build a house without any tools. You have the raw materials — the bricks, the wood, the concrete — but without a hammer, a saw, or even a measuring tape, you’re essentially stuck. That’s what economic life looks like for billions of […]